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Victoria Rising is a business and innovation brand designed to showcase our city and region globally as a vibrant hub of innovation, entrepreneurship and creativity with an increasingly youthful and diverse population.

The Victoria Rising Toolkit is easy to use, always evolving and totally free when you sign up to become a Victoria Rising Brand Partner.

This digital toolkit has everything you need to showcase Victoria as a vibrant place to live, work, do business and create. The more voices with the same message, the more unified our welcome, and the more powerful the impact.

Use these campaign tools on your social media pages, websites, business presentations or any communication channel where a strong sell on the region as a business destination would be useful.


We commissioned and curated a library of contemporary photos of Greater Victoria that tell our Rising story. They were taken by some of the region’s most talented photographers. We will be adding new photos to the library regularly, so check back often.


Our video resources tell a powerful story you can use freely to support your brand and to showcase our city. Beautifully shot by Riptide Studios, they capture the energy of a city with a bright future and the stories of locals who exemplify our Rising spirit. Please share them to tell the world about Victoria Rising.

Graphics (+Templates Coming Soon!)

The Victoria Rising Brand is inspired by the time of day that is most filled with promise — sunrise. The wordmark is empowered with upward energy to convey optimism about our future, while the supporting graphics are an energetic take on the colours of daybreak. Think of watching a spectacular sunrise from the beaches of Esquimalt Lagoon or across misty Saanich Peninsula farmlands.

Become a brand partner!

Questions about using these tools or the Victoria Rising campaign?

Reach out to us at